Google has always been the consumers’ most used and most trusted means of searching for products and services. Nowadays, “googling” a business to check its legitimacy and trust rate before purchasing or hiring has become standard.
For that logical reason, Google created a way to make finding local businesses easier and faster through Google My Business. This tool is free to use and is specifically designed to help local businesses enhance their online presence and reputation.
To learn more about Google My Business and how it can help local businesses stay on top of the competition, read on.
What Exactly Is Google My Business?
Google My Business is an online tool that uses data provided by companies to display a panel that contains information about their business when users google them. The panel usually appears on the side of the search page, right next to the list of search results.
It serves as a sneak peek of what you’ll find on a business’ actual website and social media profiles. Users can also get quick access to their website, get directions on how to get to the store or office, and even save the information or send it to their phones.
As for the types of information displayed on the panel, users can easily read about the following:
- Official business or company name
- Business description
- Business photos
- Google map of the business’ location
- Business address
- Operating hours
- Telephone or contact number
- Email address
- Fax number
- Messaging account information
- Associated social media accounts
- Associated websites
- Customer reviews and ratings
- Relevant promos or endorsements
Among these, the customer reviews and rating section is one of the most viewed information. This gives Google users a quick idea about the company’s performance in terms of service or product quality.
If your business has a listing and your listing has great reviews, your trust rating will increase. It’ll also help you establish a positive online reputation.
How Can a Google My Business Listing Help Local Businesses?
When you submit your business information to a Google My Business listing, Google will use that information to enhance your company’s online visibility and ranking.
Google My Business may be helpful in the following ways:
Improves website SEO and search ranking
Your business listing will automatically be indexed by Google and will become a priority in relevant local searches with the help of local search engine optimization provider. In other words, Google will take special note of your website and remember to endorse it to local users when they search for relevant topics. That’ll help your website’s SEO become more effective and your local search ranking will also increase.
Also, since users trust Google, they will also become more likely to trust your business simply because Google acknowledged it. And the more they click on your link to visit your website, the more you increase your search ranking.
Displays what you want people to know about your business
The listing will only show company information that you provide. You can control what users get to read on the panel and you can update it whenever necessary. That way, you can ensure that people read about what your company is truly about, your popular products and services, and the uniqueness of your brand.
This does not only apply to textual information that you enter into text fields. You also get to choose and upload which company photos to display and update them anytime you need. You can also re-update your business location on the Google map so that the directions to your store or office will stay accurate at all times.
Also, Google keeps your listing profile secure so that only you can access and change any information. This will prevent unauthorized changes that can negatively affect your business’ online reputation.
Provides you with analytical consumer data
Another advantage of having a Google My Business listing is that the platform gives you insight on consumer behavior. You can track where most of the relevant Google map searches originate from, so you’ll know where most of the interested consumers are located.
You can use such data in finding solutions or coming up with new business ideas that will help you cater to those consumers. You can also use that as a basis on where you should put up your next branch or outlet.
Google My Business can be a powerful tool in improving your business’ online standing. Aside from providing you with necessary tools, it also gives you valuable information on consumers. This tool is definitely a must for every local business that manages their own websites and wishes to increase sales and customer loyalty.